The opposite of the Inn is a far inferior establishment known as Brothers. Everything which is right with the Inn is wrong with Brothers. After having only spent a few minutes in the bar I knew it was more devoid of authenticity than a cave is of light. The two year old graffiti of the Inn is replaced by larger than life advertisement of Brother’s drink specials. The line stretches out the door only to lead to a bouncer who charges $5 for those under 21 and nothing to those of age; a clever policy to maximize profits. Each night features a new gimmick to get people in the doors whether it be wings night, cheap pitchers or any other crafty ploy. The rail-thin, tattooed bartender of the Inn is replaced by trendy, good looking college kids waiting to serve the throngs of carousing students. During my sole attendance of this inferior establishment the experience was hollow. I felt as though I was riding the pot pie machine from chicken run. Instead of being turned into a pie, I was being sold the cookie cutter ‘good time’. The homey, dive personality of the Inn is the opposite end of the authenticity spectrum from the loud, sterile, mass produced demeanor of Brothers. Brothers is a bar which takes itself far too seriously catering to an audience of kids who take themselves too seriously.
Perhaps to provide more examples of authenticity, it would help to consider other Champaign bars. KAMS has the school spirit, UofI tradition, orange and blue, rah-rah, lets get obliterated market so far on lockdown it even calls itself 'the home of the drinking Illini'. Anyone who has seen the KAMS commercial on TV has witnessed '10,000 watts of fun' and 30 seconds of pure authenticity. JOE'S calls itself a micro brewery yet has stripper poles on the dancefloor; to my knowledge a combo only found one place in the world. Murphy's has generations of woodcarvings on every table. Even the deafening groping pit known as Red Lion shows more authenticity than Brothers. The thing all those places have in common is the lovable, so-shitty-its-fun, uniqueness only found in one place on the face of the earth. Brothers can and does exist all across the country.
The idea of authenticity is not limited simply to the realm of college bars, in fact it extends into almost every human endeavor and has been a philosophical question for thousands of years. For me, authenticity can be found when a person, group or establishment completely ignores external pressures and instead focus on what they themselves feel is important regardless of the expected result.
Under this definition questioning authenticity is self-defeating. As soon as you question it, you are considering the influence of outside pressure which by my definition yields said experience inauthentic. This ephemeral nature makes authenticity hard to identify and even harder to achieve. Perhaps the best way to achieve authenticity is to not consider it at all. Below are examples of things I consider authentic.
Authenticity is cussing bond traders (http://youtu.be/npAWlZGlqLk?t=1m35s)
Authenticity is the Illini Inn
Authenticity is beer league softball
Authenticity is trash in national parks (I'll explain)
Authenticity is NOT Brothers.
Authenticity is NOT PAUL KWIAT
Authenticity is NOT that fedora guy in your physics discussion
Authenticity is NOT putting a 26.2 sticker on your minivan after running a marathon
All authentic things have a subtle, genuine quality which cannot be quantified, and certainly not faked. One simple way of testing authenticity is to ask "If I had to sign a non-disclosure agreement, would I still do this?" Some of the actions listed above would easily fail this test the most notable being wearing a fedora and running a marathon. The example of trash in a national park is a curious one and one I admittedly took from Robert Pirsig's Zen and the Art of Motorcycle Maintenance. The the novel, the narrator visits Crater Lake national park and takes note at the museum-like preservation of the parks, particularly the lack of litter. The author notes this would be realistic thousands of years ago, but in modern society a forest absent of trash is unusual, unnatural and inauthentic. The passage is below.
"We arrive at the turnoff to Crater Lake and go up a neat road into the National Park...clean, tidy and preserved. It really shouldn't be any other way, but this doesn't win any prizes for Quality either. It turns it into a museum. This is how it was before the white man came...beautiful lava flows, and scrawny trees, and not a beer can anywhere...but now that the white man is here, it looks fake. Maybe the National Park Service should set just one pile of beer cans in the middle of all that lava and then it would come to life. The absence of beer cans is distracting." (page 307)
I very much enjoy our nations national parks and have no problem to paying the permit fees to keep the trails clean and well marked. I feel the preservation of the natural wonders is important but with regards to authenticity, I agree with Pirsig's stance. It also reveals the transient nature of authenticity. What is authentic today may not be tomorrow and vice versa. As I mentioned before, people have been debating abstract concepts such as authenticity for millennia and I don't claim to have any definite answers. Except for the unequivocal fact that Brothers lacks it.